Last month, I posted my first progress report. I was so happy to be able to report that I had knocked my goals for April out of the park. I’m less happy this month to say that I haven’t managed to do the same for May 2017. Here’s why!
You’ll notice I’m posting this very late into the month. It’s June 12th, and I was supposed to post this on the 1st of the month! I didn’t meet all of May’s goals, so I’ve had to spend some time reflecting on what my goals were. Why I didn’t crush them all. How to do better in June.
Goals for May & Final Stats
Goal: 3 posts per week, written in advance.
Failed. I posted 1-2 times per week, which was in line with my posting schedule in May & before.
Goal: 1000 followers
End of May: 1101 followers
Goal: 100 likes
End of May: 114 likes
Goal: 1000 followers
End of May: 717 followers
Goal: 650 followers
End of May: 687 followers
Goal: 100 subscribers
End of May: 151 subscribers
Promote affiliate content more & finish writing my ebook
End of May: I’m no closer to finishing the ebook, however I have made sure every post has affiliate links and I will be reaching out to brands for collabs!
I’m focussing on the wrong things
In April, I started a series of posts on blogging and social media growth. I wanted these to be extremely helpful to my readers, but in the midst of trying out my findings I started to focus only on my social media goals. I want to provide quality content to my readers, so that has to be my priority.
I set the bar too high
My goals were unreasonable. Yes, when I started to post useful content on my blog, I grew organically very quickly. But as with any growth spurt, things plateau and slow down. It’s natural. I hit most of my follower goals, but I was expecting my all my social media growth to continue in a fast incline, but that’s just not how it works. In order to draw a lot of new people to my accounts I’m going to need to create amazing, shareable content. Otherwise, the numbers will stay still.
I got a little lazy
Sort of. Well, I did. First off, I promised to write 3 blog posts per week, in advance. As I knew I would be on holiday for 2 weeks of the month, it meant in the first 14 days of the month I needed to have written ~15 blog posts, to cover the start of the month, the time I’d be away and the few days after I got back. I managed to write enough blog posts to schedule throughout my trip, but 15 posts in two weeks, was an unrealistic number to write. I could have done it, but they would have been sub-par.
Of course, while I was away I didn’t manage to post as much on Facebook or Twitter. Boardbooster handled the bare minimum of my pinning. My social media grew, but not as steadily as if I had been consistently active on these channels.
Goals for June
It’s now time to set goals for June (well, they’ve been my goals so far, but it’s time to put them to paper, so to speak). I’m taking June as a chance to try and build connections with brands away from social media. I’ve had a few ‘what’s the point’ moments this month and I need to get back on track.
- 1 brand collab – it’s time to really get my name out there
- No social media goals – just engage with friends online and post quality content
- At least one meaningful comment on every published post
- Decide on a posting schedule for July+, instead of posting sporadically
- Start a travel series on my trip to LA
- Write more on motivation and personal growth, as these posts seem to do really well and I love writing them
Hopefully these will be much more manageable. Why? Because they’re more open ended. I want my blog to be successful and to thrive. I have told so many people now that I’ve been blogging that I would feel ashamed if I were to back out. I love to write, I love to share my tips, I love to inspire. What I just don’t want, is to get tied down to focussing on the numbers on my social accounts while neglecting what really matters – the content.